"Betting" on KNX
Numerous outlets, including the LA Times , are reporting on the future format change of 97.1 FM to "The Fan," an all-sports outlet debuting on May 11. The all-news format will continue on 1070 AM. For the last few years, Audacy has been expanding the reach of their BETMGM network, identified on air as "The BET." It's described as "sports programming and wager-tainment." The network is a partnership between Audacy and BETMGM, the latter based on a joint venture with MGM Resorts and London-based GVC holdings known as Roar Digital (I know, that's a lot). Roar Digital targets US markets where gambling is legal via sports betting and online gambling. One of The BET's prominent hosts is SoCal native Jim Rome . Other than 93.1 FM HD3, Rome has not been heard in the LA market since the demise of "The BEAST 980" (KFWB) in 2016. KNX has largely promoted their FM signal , although the AM signal continued to simulcast 90 percent of the programmi...