An ayoda on radio

  Dear Kevin, First, a welcome back to the L.A. airwaves! It’s different than when you left a couple of years ago, if nothing else I appreciate your willingness to take on the task of improving KROQ , the station you helmed for 25 years which in the current business is nearly a lifetime of work. Since you left, a lot has changed. You now have ALT 98.7 (KYSR) sharing at least part of your audience. Some refer to Lisa Worden , their PD, as your protégé. It’s both encouraging you were a good mentor, yet perhaps frustrating she’s currently ahead of her mentor. You also survived the transition of station ownership, from CBS and their growing apathy toward radio to Entercom / Audacy, whose primary interest should be local radio but more recently appears to be prioritizing their online platforms. Also, there’s maybe a bit more out-of-town talent than I personally prefer. Speaking of corporate, I know they want to attract that ideal 25 – 54 demographic, so does everyone else. But ...

dailynews.com After leaving KROQ two years ago for a management job at Spotify, Kevin Weatherly  has returned to the heritage alternative rock station as the Senior Vice President of Programming. For a quarter century, Weatherly guided the station to become the standard of alternative rock-n-roll. He also launched the novel JACK-FM (KCBS-FM) format as well as guided contemporary hits KAMP (now KNX-FM). He left KROQ as the station experienced reclining ratings, accelerated by the end of the Kevin & Bean  morning show. Mike Kaplan, Kevin & Ally, Lisa Worden Weatherly succeeds Mike Kaplan , who left the station in March . Kaplan was unable to revive KROQ's former glory, including trying out multiple reconfigurations of morning drive, currently helmed by (Kevin) Klein & Ally (Johnson) . Kaplan was charged with attracting a younger audience while trying to maintain their aging core audience, a challenging task at best. KROQ also faced new competition when ALT-98.7...

  Happy Mother's Day! Back soon with short takes and an interview with the podcast host of the "Culture Pop" podcast.