Some thoughs about a new "Audacy"
When a company does a rebrand, there’s always suspicions as to why. Sometimes a new name is adopted because their product has evolved into something that’s truly different. Other times, the rebrand is to distance the company from their past. In 2014, Clear Channel rebranded itself as iHeartMedia. Its previous moniker was associated with some derogatory titles (remember “Cheap Channel?”), plus the corporation was carrying over $21 billion (!) in debt. But to claim the name change was just to distract the critics is – at least in my humble opinion – a bit limited. Almost simultaneously, Premiere Radio Networks – an iHeart subsidiary – dropped “radio” from their name even though their 60+ personalities (some with local roots include Rush Limbaugh , Ryan Seacrest , JoJo Wright , Bill Handel , Leo Laporte , Big Boy , Colin Cowherd , Jason Smith , Hollywood Hamilton , not a comprehensive list) provide programming for thousands of radio stations across the country. But there’s also the iHeart...